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Oh Behave! ? Hidden Forces that Shape Irrational Behavior
2008-05-05 03:57:00
When marketers design a marketing campaign ? we typically design them for ?rational? buyers. But do buyers ever act rational?And what about us?When we make decisions we think we're in control and making rational choices. But are we?Dan Ariely a faculty member at MIT?s Sloan School of Management and member of the Media Lab has launched a book called Predictably Irrational and the blog by the same name dedicated the study of behaviors. His work is fascinating and enlightening for all marketers.Dan is going to be one of the Keynote speakers at MarketingProfs B2B Forum on June 9-10 in Boston (along with David Meerman Scott) which sounds like a fantastic line up to me ? I know I will be there as well conducting a panel on: Is Social Media Harder for B2B vs. B2C? So don?t forget to join us for that.This is a direct link to the event use promo code ESPK08 to save $200 on the $1,295 registration fee (save $350 if you sign up before May 19th).Link to Original Audio SourceSignup for this Pod...
More About: Branding , Behavior , Shape , Hidden , Forces

Turkey and the Internet
2008-05-02 02:22:00
My wife loves to travel, and spring break for my kids is always the perfect excuse to get away. But this time was different; for over a year my wife had been planning a trip to Turkey with a family we tend to travel well with.Of course April is always a busy time in life as well as at work, and yeah, there?s never a good time to get away. But my wife assured me that every hotel we were staying in had Internet access. Now you know, it?s been a decade or more since the Internet became mainstream, and that seemed sensible to me. But what transpired I could never have expected.Internet access in Istanbul was perfect in the hotels. My Blackberry and iPhone worked very well. Once outside one of Turkey?s main cities, Internet access became very spotty. In fact, in one town I got on the Internet one day, and then it was out for two whole days!Now I consider myself part of the Geek Technorati, and I offered my services to help. I rebooted the router at the hotel, then reset it, then plugged ...
More About: The Internet

Monitor, Track and Participate in Social Media ? a podcast with Michael Spa
2008-04-30 02:30:00
Over the past few years marketers have been working on tracking conversations about their brands on the Web (you are tracking and listening, aren?t you?). But once you have that in place, then what?Strategies for understanding and dealing with the flow of all these conversations are the natural next step. As more and more conversations are coming online, you need to respond quickly. So knowing things like ?sentiment,? who in your organization is on point to respond, and whether they have been doing so are becoming more important. It?s like being at a party and having several conversations going on that you want to participate in.I met Michael Spataro a few weeks back as I was researching tools to help me with this exact problem. I think what I found out was important for you to hear as well. I hope you agree.Link to Original Audio SourceSignup for this Podcast SeriesAbout MikeMike is vice president with Visible Technologies, a leading provider of social media analytics and online re...
More About: Social , Media , Monitor

5 Ways to Prevent a Reputational Disaster
2008-04-28 03:56:00
Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad.Many brands choose to ignore this. But hope is not a strategy.Since consumers rely heavily on the Web as an authoritative source of information, managing a brand's online reputation has become a top priority for companies. Here are 5 tips that could help you avoid a major disaster and reduce the risk of a flogging in the blogosphere.Tip 1: Monitor the New Conversational TerrainYou have to be listening. As Woody Allen said, "half of the battle is just showing up." Create a custom feed based on keyword searches using tools like Technorati, Feedster, IceRocket and news.googlecom.Tip 2: MeasureAgencies like Nielsen BuzzMetrics and TNS Cymfony (trackback to a podcast on how to measure the blogosphere) have more advanced tools for monitoring social networks, blogs and communities. They also can measure the volume of buzz, track the sources and gauge the emoti...
More About: Disaster

Can a community be successful with low brand awareness?
2008-04-21 01:58:00
Ok, here is something I?m wrestling with: Can a community be successful with low brand awareness?If you are a big tech brand like Dell or Microsoft, you have no problem launching a community. In fact, many of these organizations have several communities.But what if you are a small SaaS vendor? Forget costs for one moment, and resources for another (chuckling) ? can you attract enough community members to make it go?Think about the last great party you went to (technically I have never been to a party ? but if I had?) where there were a ton of interesting people, lots of great conversations, etc. Now contrast that with the opposite ? the party where only 10 people showed up and there were too few conversations happening in too large room. Can you really blame the partygoers if they feel weird and don?t come to the next party?So here is my question for you: Are community plays the domain of large brands only? Or can a small brand have a thriving community, too? What?s your view?
More About: Community , Awareness , Brand , Communities

Sales is from Mars and Marketing is from Venus ? Vol. II? Lead Scoring
2008-04-09 04:16:00
A growing trend in B2B marketing today is in the realms of ?lead nurturing? and ?lead scoring.?I have often found the best way to impress the sales team is to feed them a stream of high-quality leads. Events, webinars, account-based marketing, trade events and speaking engagements all offer opportunities to find and feed some leads (usually the hottest ones) to the sales team. But what happens to those that are not so hot? Typically they hit the cutting room floor or are left to die on the vine in a Microsoft Excel spreadsheet.As part of my ongoing series discussing sales-marketing alignment with our friends at Marketo, a B2B marketing software provider, in this interview Jon Miller and I look at why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads. Check it out ?Link to Original Audio SourceSignup for this Podcast SeriesAbout Jon MillerVP Marketing , MarketoJon has the unique challenge of leading Marketing for Marketo, a com...
More About: Mars , Sales , Venus , Lead

Don?t Interrupt what Interests People ? BE what Interests People!
2008-04-07 04:23:00
I can?t get an idea out of my mind that I think is profound for this social media age. Recently I blogged about giving your customers and prospects the opportunity and the permission to start a dialog with your brand. Here?s the important follow-up to that idea ? don?t do it with banner ads or other roadblocks!Create content that doesn?t interrupt users as they explore what they?re interested in. Instead, create the very content that is what they?re interested in so, by definition, they are interacting with your brand.You will see this more and more as marketers create better and better content rivaling that of traditional media houses. A great example of this is Greg the Architect, which is both a blog series and a video series. It is so in tune with TIBCO?s SOA product that it has become a rallying cry within the organization. It also has the side benefit of positioning the company?s brand perfectly against the competition.This is a great example of pull content rather than push c...
More About: People , Branding , Advertising , Interests , Interrupt

Market to Change Customer Behavior, not Attitudes
2008-04-03 05:06:00
Harvard Business School professor John Quelch once said ?The purpose of marketing? should be geared to changing and reinforcing customer actions rather than customer attitude.? I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come under siege.Within his quote is the idea that we as marketers need to focus on driving fundamental shifts in customer behavior. Using tactics like pay per click advertising, you can effectively do just that. One well-placed Google AdWords can get prospects to engage in the exact behavior you want them to! It?s short. It works. And John would be pleased!Other forms of media, however, can no longer deliver a captive audience. Customers and prospects have plenty of reasons to dislike media these days: irrelevance, interruption and just plain clutter.But now factor in social media. The media balance is shifting from push to pull. Content creators represent 13% of all U.S. adults online. That means co...
More About: Branding , Advertising , Market , Change , Behavior

The Power of Social Media meets the Press Release
2008-03-31 03:33:00
Is the press release dead?Well not really. But there certainly is a new wave out there ? the social media press release, or SMPR, spawned by Todd Defern and the folks at SHIFT communications.What does this mean for you? Well, when newspapers, magazines and other media go online, they are trying to create a conversation around a given article or topic they have written about. Why shouldn?t that be the case for press releases?So I decided to get a podcast together with Todd so he could shed some light on success stories using the SMPR. Enjoy ?Link to Original Audio SourceSignup for this Podcast SeriesAbout ToddTodd Defren leads client services and business development efforts for SHIFT Communications, a $10 million agency with offices in Boston and San Francisco.Working in high-tech public relations for approximately 15 years, Defren currently specializes in social media strategies and is widely noted for creating the first template for social media news releases in 2006. He followed ...
More About: Social , Media , Power , Press Release , Press

Media Buying Needs to Evolve!
2008-03-24 00:44:00
Thinking about buying media? Well, it?s no longer just about ad space or traditional print. Today media has to ?sing and dance.? It has to have a tight connection to the brand at the same time it distributes the brand with rich experiences online through social media ? social networks (like Facebook), videos, podcasts, RSS feeds, and maybe a widget.Traditional media is still part of the mix. But only to the extent it?s needed to help create awareness of the online experiences waiting to be had with the brand. Just focusing on traditional, one-way awareness ads will surely make your brand seem stiff and too inwardly focused.Today?s media buyers need to recognize that prospects no longer move neatly from one media touch point to the next. They move around, snacking on video, scanning a print ad, reading their RSS feeds in a feed reader, checking into their favorite social network, or just reading a few new blogs.How users engage with your brand through digital channels will ultimately...
More About: Media , Buying , Branding , Advertising , Evolve

Niche-o-nomics for Technology
2008-03-17 01:06:00
More and more these days it seems that the raw material for technology firms is less and less the silicon chip (oh so 1990). Instead, the startup has replaced those tiny wafers in the 21st Century.This leads us to a much more specialized type of startup company ? one that can form around discrete aspects of a very narrowly defined segment. Its founders create it, own it and then manage their risks accordingly.Think about how many startups long to be bought out by Google. Not because they are in trouble, but because that is their mission in life. Seriously. Their mission statement is ?to be purchased by Google? or Facebook.How did this happen?I think the starting point for me was when Cisco bought Stratcom back in the late 90s for $3.7 billion dollars. And then Cisco?s market cap went up roughly the same amount! This flew in the face of the notion that all innovation had to come from within. Acquisition was now a viable strategy in tech, as it had been in other industries for years.W...
More About: Technology , Branding , Niche

Is Social Media more difficult in B2B than B2C?
2008-03-13 00:59:00
I submit that it is! Please hear me out.When I say Ralph Lauren, Nine Inch Nails, Vineyard Vines, GAP ? or even Apple ? you get a sense of a very homogeneous type of person. You get a picture of exactly who I mean and the ?lifestyle? that brand portrays. When I say Ralph Lauren, it?s like reading the preppie handbook.But what happens when I say Unisys or Delco or even Oracle? What mental image, what picture of homogenous people comes to mind, if any? Probably nothing, right?Now, consider Nine Inch Nails and their use of social media. The band printed tour shirts with different, seemingly random boldface letters that, when strung together, spelled out a website address ? iamtryingtobelieve.com. The tactic engaged an audience that was totally in sync with their brand and lit up their community site, Spiral.Sure a B2B company can launch a microsite any day. But can it launch one that speaks to the company?s audience so perfectly that it resonates with a vast majority? I would submit th...
More About: Social , Media

Radically Transparent Reputation Management - a podcast with Andy Beal
2008-03-10 04:16:00
Brand building and reputation management are two sides of a coin. What brand managers do to build their company?s reputation can come crashing down overnight with the keystroke of an angry blogger.Managing a company?s reputation used to be a back-channel activity, known only to a few. Today, company reputation is available to everyone. It is radically transparent.Fellow blogger Andy Beal of MarketingPilgrim just released a book with Dr. Judy Strauss titled Radically Transparent . It?s a how-to guide for anyone needing to manage a reputation, whether B2B, B2C or even C2C. To complement the book, Andy has launched a service called Trackur that can help you monitor and manage a reputation.I managed to grab Andy on his way to SXSW to discuss what?s changing in reputation management. Enjoy ...Link to Original Audio SourceSignup for this Podcast SeriesAbout AndyAndy Beal is an internet marketing consultant specializing in search engine marketing, online reputation management, and business ...
More About: Management

Get a ?Social? Life
2008-03-05 03:38:00
You can run but you can?t hide for long from social networking. At some point or another you will have to sign up for one or probably more social networks. But recently some early adopters have said they want out completely ? the equivalent of unplugging entirely from social networking. To them I say ? Get a ?social? life!Take Mr. Das. He joined Facebook on a whim after receiving invitations from friends. He then tried to leave after realizing that most of his coworkers were also on the site.?I work in a small office. The last thing I want is people going on there and checking out my private life,? he said. ?I did not want to be on it after junior associates at work whom I have to manage saw my stuff.?But Mr. Das is missing the point. A ?social? network is about being ?social.? It?s about being transparent in who you are, your likes, your dislikes. It humanizes you for the rest of us. Sure, there are things you may not want to be public, so just use common sense about what you post....
More About: Social , Life , Social Networking , Web 2 , Social Life

Sales is from Mars and Marketing is from Venus ? a CEO?s Perspective
2008-03-03 03:55:00
Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing ? Can Marketing really begin to source leads for Sales? And how can you really optimize the relationship between Sales and Marketing?This podcast is the first in a series we?ve set up along with B2B marketing software provider Marketo to examine the classic sales vs. marketing debate. To start things off, we?ve brought together Marketo's chief executive officer and his VP of Marketing to discuss the differences in Sales and Marketing as seen from the perspective of a CEO whose company is focused on aligning sales and marketing to create a single revenue funnel, as well as what that looks like day to day from the marketing trenches.Nothing could be scarier to a marketer than having to answer to the CEO. So I give a lot of credit to Jon Miller, who sat in the hot seat in front of his company?s top executive just for this podcast! Enjoy ?Link to Original Audio SourceSignup for this Podca...
More About: Branding , Mars , Advertising , Web 2

Content Marketing the Next Big Thing ? a podcast with Joe Pulizzi
2008-02-27 02:59:00
Having a steady stream of content is more important than ever. Podcast s, blogs, videos, communities ? all are very different types of content. And there is no such thing as "sharing" in the content realm.These days, content marketing is more art than science. That's why Joe Pulizzi put together a blog and business bookmarking site Junta42 to highlight the good, the bad and the ugly of content marketing, as well as to list the top content marketers. The list, called the Junta42 Top Marketing Blogs, includes Buzz Marketing for Technology, ranked #5.Link to Original Audio SourceSignup for this Podcast SeriesAbout JoeJoe Pulizzi is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine. Junta42, launched in 2007, offers a "digg-like" service for marketers, publishers and association professionals responsible for content marketing initiatives.Joe is also president of Z Squared Media LLC, a content marketing consulting firm for market...
More About: Content , Thing

Influencers Shminfluencers ? a podcast with Duncan Watts
2008-02-25 00:45:00
Personally I am a big fan of Malcolm Gladwell?s book The Tipping Point. So it was scary to me to read the title of a recent Fast Company article, ?Is the Tipping Point Toast?? The article has prompted numerous authors and observers to weigh in on the topic in the blogosphere: Social Media Top 5: RIP InfluencersInfluencer Influenza?Book Review: Six DegreesDebating the Influencer model: Fast Company debates the "Un-Tipping Point"Stephen Denny: Tipping Points and the Psychology of InfluenceRather Than Target "A-Listers" Talk To "The Usual Susceptibles"The Hyping PointSo Who Will Spread The Word That There Aren't Influentials?Influentials On The Web Are People With The Power To LinkForget the A-List After AllIs The Tipping Point Wrong?Influencers not so influential, trends out of our controlThe Debate Continues: What Is Influence?Pure Viral Marketing - A Pipe Dream? With all the buzz, I just had to see if I could get in front of Duncan Watts , th...
More About: Podcast

There Is No ?Campaign? in Social Media
2008-02-13 04:40:00
When marketers use the word ?campaign,? it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.This kind of thinking creates a danger zone for marketers when it comes to social media. Let me explain ?When starting a blog, podcast series or even a community, marketers have to think in longer terms than a standard campaign. A podcast series may not catch on for several months, heck, for even a year! I have been writing this blog for two years now, and it recently earned distinction as a Top 50 Blog to Watch in 08! (ok, shameless plug, yes, but it?s hard work!)Here?s the point: There is no overnight success when it comes to social media. Sure, we all are reading about some superb viral results out there, but they are the exception, not the rule. And to say you can systematically achieve those results for your clients (either internal or external) is not accurate.Anothe...
More About: Social , Media , Campaign

BlogCouncil.org - Solving the Challenges of Corporate Blogging
2008-02-11 03:38:00
How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Interactive?Andy Sernovitz, with input from early participants like Sean O?Driscoll from Microsoft started the Blog Council to help corporate bloggers address these and other issues on a weekly basis. I decided to reach out to them and get some more information and perhaps some clues on how to deal with these questions. Enjoy ?Link to Original Audio SourceSignup for this Podcast SeriesAbout AndyAndy Sernovitz is CEO of GasPedal, a word of mouth marketing consulting firm. He is author of the hot and sexy new book Word of Mouth Marketing: How Smart Companies Get People Talking. Seth Godin wrote the foreword and Guy Kawasaki wrote the afterword.Andy teaches Word of Mouth Marketing at Northwestern University's Medill School of Journalis...
More About: Blogging

Marketing Needs to Prepare for the Distributed Web
2008-02-06 03:42:00
Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it?s easier to implement functionally important applications without knocking on the CIO?s door to ask permission. And it?s great news for these aps from a speed and timing perspective.But it opens up a whole new set of challenges. If Marketing has become, or is in the midst of becoming, more distributed, then we must prepare to become more distributed in areas like content and measurement.Marketing needs to be ready to start measuring outside of its platform (i.e., its own website and sub domains). And the only way to do that is to have a very solid base of measurement to draw from.By that, I don?t mean Google AdSense + WebTrends + email database history + various event attendance = measurement. I mean it needs to all be on one platform. Something like an Eloqua, Aprimo, Unica, Firstwave or Market2Lead. These are dis...
More About: Web 2

Making Sense of Emerging Marketing Trends - a Podcast with Sree Sreenivasan
2008-02-04 04:02:00
You can?t pick up a magazine these days and not see the words: Web 2 .0. Social networks. Social media. Mobile computing. And the list goes on.But how do you make sense of these emerging trends in marketing??Well look no further!! Through the help of a good friend I was introduced to Sree Sreenivasan, technology reporter for WNBC TV and professor of journalism at Columbia University.You?ll want to hear his vantage point on how companies can leverage these tools and how the tools can make your life better, as well as his predictions on what life will look like in 2017 ! Enjoy ...Link to Original Audio SourceSignup for this Podcast SeriesAbout SreeSree Sreenivasan is a leading technology expert and WNBC-TV's tech reporter. He is also Dean of Student Affairs at Columbia University's journalism school, where he runs the new media program. His tech reports can be seen on Thursday mornings at 6:20 and Monday evenings at 5:20 on Channel 4 in the New York City area and anytime on WNBC.com....
More About: Marketing , Sense , Trends

The Role of PR in Social Media - a podcast with Doug Haslam and Shel Holtz
2008-01-27 23:19:00
Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what?s happening in the vanguard is important for everyone in the media business today.How does the social media revolution affect the spokesperson role in your company? Should social media voices be controlled? How should they be trained and in what messages?These are the kinds of issues keeping PR professionals up at night. To address them, Ann Handley at Marketing Profs helped me bring in a couple of experts - Doug Haslam and Shel Holtz. They offer some sage advice on social media, along with a ?state of the union? view of PR today. We hope you enjoy the discussion and will join in.Link to Original Audio SourceSignup for this Podcast SeriesAbout DougDoug is a media and public relations professional with a career dating back to 1989. Starting as a jazz DJ, then cutting tape and pointing fingers (in...
More About: Media , Role

Reputation Management for New Media
2008-01-24 04:32:00
A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the accepted norm, taught to us by the very advertising agencies we hire.But all this great awareness can come crashing down on you with one reputation disaster online.Good and bad reputations are opposite sides of the brand coin. And the ability of consumers today to share their opinions of your brand with just a click of a mouse levels the playing field for all and puts your brand in constant peril.A solid reputation reflects the partners you do business with, the strength of your management team, your company?s financial performance to date and, ultimately, the types of employees you hire and will hire in the future. But literally millions of customers and prospects engage in social communities on...
More About: Media , Management , New Media , Reputation

Create ?Experiential? Communities
2008-01-21 03:05:00
A recent issue of Wired magazine highlighted a company creating ?alternative reality games,? or ARGs. If you missed the article, go back and read it ? it is a must read!I feel this way because the piece gave me a glimpse at the edge of innovation where communities are using unique combinations of online and offline tools. It changed the way I will think about combining them forever!ARG is a new kind of interactive story-telling-meets-treasure-hunt:?These narratives unfold in fragments, in all sorts of media, from Web sites to phone calls to live events, and the audience pieces together the story from shards of information. The task is too complicated for any one person, but the Web enables a collective intelligence to emerge to assemble the pieces, solve the mysteries, and in the process, tell and retell the story online. The narrative is shaped ? and ultimately owned ? by the audience in ways that other forms of storytelling cannot match. No longer passive consumers, the players li...
More About: Communities , Create

Forget Metrics and Start Behavioral Targeting!
2008-01-15 23:40:00
Cost per click, cost per acquisition, pay per click, hits, time spent, unique users, unique visitors? the list goes on and on. With a bevy of systems and channels for marketing, how does a marketer make sense of it all?Well, fuggedabout metrics and start building your behavioral targeting systems ? ASAP!Let me explain. I don?t care about impression counts or numbers of unique users ? those metrics are meaningless when you?re talking to your lines of business. There is only one metric that counts, and that is SALES. At the end of the day, if you don?t make the cash register ring, you won?t be worried about impression counts.OK, great you say, but how do you do that?You have to start profiling behavior on your site in a way that you can collect data from organic traffic coming in, as well as any referral traffic arriving via Google and other sources. With a simple cookie, you can ID returning visitors. You also can add to their online profile if they engage in activities on your site ...
More About: Start , Metrics , Targeting

Build your customer research network before you need it!
2008-01-14 17:23:00
Do you do traditional customer research?Do you find that the loudest person in the room tends to skew the results?What if you had a research network you could tap into at any point in time to get feedback? Well, you can, and communities that are built online can help you do it.I spoke with Dan Neely, CEO of Network ed Insights and an advocate of customer-driven market research. I got a chance to ask him how customer-driven research works and how the best companies are taking themselves out of the center of research efforts and putting their best customers there. He also gives us some sage advice for this year.Link to Original Audio SourceAbout DanDan Neely serves as Networked Insights? Chief Executive Officer. Dan brings to Networked Insights more than 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies. He is an expert in customer intelligence and has hands on experience with the challenges companies face in gather...
More About: Research , Customer , Build , Communities

Buzz Marketing highlights from this week ...
2008-01-13 13:07:00
The New World of Immersive GamesThe new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I have ever read on where things are headed, period. A MUST READ!(tags: Alternative Reality Games)Social Media - This Has Got to StopAmen Lena - I think we are all getting burnt out on more social networks and twittering. Shouldn't we be out there talking to clients?(tags: Social Media)Email Blows Away All Other Social NetworksOMG! Max is totally right - Social Networks would be no where without email - and you never could network over to someone else (say using LinkedIn) without it. Good call Max!(tags: email)Imeem: A Distributed Music Powerhouse?This is an interesting service and cool model for other services. "I think other UGC sites should take note of this model. Use a central hub to provide community tools, monetize, and aggregate content. Use widgets and apps to push that content out in syndicated manner.(tag: widget)
More About: Marketing , Advertising , Buzz , Highlights , Week

Reputation Gaming with the Sybil Attack
2008-01-09 02:32:00
Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up, your digital reputation.On the flip side of that, there is another group also emerging ? reputation gamers. Reputation gamers are abusing the very reputation management systems responsible for our digital lifestyle such as Google, Del.icio.us, eBay and Digg, etc.Here is an example of such activity:Digg is a site where its members can submit articles, along with a short description and a link, in the Digg system. Other members look through these articles and choose either to ?digg? or ?bury? stories. Articles with the most ?diggs? make it onto the site?s widely read front page.One reputation gamer?s method of choice was the so-called Sybil attack. Named after the famous case of a woman with 16 personalities, a Sybil attack occurs when an individual opens m...
More About: Gaming , Attack

Mobile Marketing: What you need to be doing in 2008
2008-01-07 03:53:00
You can't hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the day. As a result, more and more carriers are recognizing the inherent value of mobile technologies as a productivity tool and have embraced them.But what does this mean for the marketer?I decided to dig a bit deeper with two experts in the field, Jeff Sass, VP of Business Development at Myxer, and Greg Verdino, Chief Strategy Officer at crayon. I asked them to help us understand the state of mobile marketing and what we should be experimenting with in 2008 .Enjoy ...Link to Original Audio SourceAbout JeffJeff Sass is Vice President of Business Development at Myxer, the leader in mobile content downloads. Jeff has more than 25 years' experience in the technology and entertainment industries, with a major focus in the last 10 years in the ...
More About: Marketing , Mobile , Mobile Marketing

Top 10 CMO New Years Resolutions
2008-01-04 14:26:00
CMO tenures remain depressingly low, marketing effectiveness has been disappointing, and CEOs are all too quick to notice poor results. To help brighten your 2008, I have compiled a list of the top 10 New Year?s resolutions for CMOs ? things you can do to dramatically help yourself, your brands and your company.1. Experiment with nontraditional media Media isn't about to stop proliferating or fragmenting. In 2008, marketers need to put a plan in place to determine the nature, extent and return on an investment of something nontraditional. 2. Stop hating the sales people Start treating the sales folks as marketing's clients. Start mining your marketing database and giving information back to them. Show them how the information will help make them more money. 3. Lose your fear of numbers Decide what you want to measure before you launch a campaign. It's infinitely easier to explain your value to the CEO and CFO with hardcore data, rather then offering nothing bu...
More About: Advertising , Web 2 , Years , New Years , Resolutions