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My Biggest Influencers
2008-01-03 17:28:00
I was tagged by Paul Gillin to continue this meme on his blog. And since he?s the author of the book The New Influencers (Amazon link), I was delighted to give it a shot. So here it goes ...My top 3 influencers are:1) My mom and dad ? I learned a lot from both my parents, but in very different ways. My mom taught me business principles and to respect others in the way you deal with them. My dad taught me how to build a brand in the hearts and minds of the consumer.2) Stephen Schnoll ? Stephen is my best friend from high school. We have known each other since we were both 13 years old. Steve taught me so many things it is hard to count them here. But if I had to credit him from a particular angle, it would be technology and technology marketing. He has been extremely successful at technology sales. If a campaign wouldn?t work for Steve, I wouldn?t want to run it!3) Ira Entis ? Whether he knows it or not, Ira taught me so much about how to get things done in an organization and ensure...

Facebook Marketing Success Stories for Businesses
2007-12-19 13:15:00
Facebook says its membership stands at 55 million active users worldwide and it hosts more than 100,000 pages for businesses. So as marketers, many of us are looking to find a repeatable formula to use on Facebook.But it is still too early. For now, we need to read the tea leaves of early adopters. Here are a few examples of success stories with Facebook that show a business impact:Bryce Gruber is the 23-year-old owner of IntenCity Global, a five-person marketing and public-relations firm in New York. She says Facebook works well for her and has brought tangible results. She recently drew more than 300 people to an opening party for a clothing store that she expected would only attract 150 to 200. And the people who learned of the party through Facebook bought several thousand dollars in merchandise. Her approach is to post information and reminders about her events regularly, and upload plenty of party pictures afterward. Each day, she gets 20 to 30 messages on her Wall and keeps t...
More About: Marketing , Stories , Success , Facebook , Businesses

Make Money with Podcasting
2007-12-17 15:41:00
The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts ? much like existing media such as TV and radio.But some very successful companies have ignored this strategy. They have developed their own business model that has allowed them to earn money from their passion.Here are 9 ways to make money from podcasting:Become a podcast consultant ? Why not help those who are trying to get started with podcasting by hanging out your own shingle and offering your services?Start a full-service podcasting company like podango.Form a podcast network like PodTech and offer services as well.Charge for premium content ? If your content is that valuable, charge for itPodcast advertising ? Companies like Kiptronic will do audio ad insertions and share the revenue. They also do post read (listen) ads.Solicit donations from listeners ? PayPal has an app you can put on your site that will ...
More About: Money , Podcasting , Make Money , Make

Social Media Strategy: How to Guide
2007-12-12 04:25:00
December is always a good time to take a look around and consider what changes you might make in your marketing strategy. This year, I sense some form of a social media strategy is at the top of everyone?s wish list.So if you are thinking about social media, and you need to do it for your company, you may want to start with a few strategic tenets.Begin by asking yourself these questions:1. What target audience are we trying to reach?2. Which media does this audience like to take part in?3. What are we trying to accomplish with them:Positioning as a thought leader? Sales? Spread good ideas and information?Then, determine the best course of action for reaching them.We are rapidly heading toward an always-on economy, where customers control how, when and where they will be open and willing to accept a marketing message. Your job is to figure out when and where to launch an online service that gets you there. Remember, finding the right medium in a sea of choices is fast becomi...
More About: Social , Media , Strategy , Guide

Virtual Events: What should you be doing?
2007-12-10 13:46:00
Imagine an event where all the content is delivered online, either "live" or recorded. This ?virtual event? is delivered with an easy-to-use, game-like interface, and it includes features for social networking.Unisfair, a company based in Menlo Park, Calif., is offering a virtual event product and service that can revolutionize how we deliver information to large audiences. After reading some recent FactPoint research on virtual events, I decided to explore this further with Brent Arslaner, VP of Marketing at Unisfair. I wanted to figure out what marketers should be doing with virtual events in the coming year. Enjoy ?Link to Original Audio SourceAbout BrentBrent Arslaner oversees all Global Marketing ensuring Unisfair maintains its leadership role providing Virtual Event solutions.Prior to joining Unisfair, Brent was Vice President of Marketing at Jamcracker, a leading provider of On Demand Delivery solutions. Before Jamcracker, he was Vice President of Product Strategy at Kana Sof...
More About: Events

Buzz Marketing picks of the week ...
2007-12-07 19:24:00
Facebook, a Marketer's FriendGreat article - the use of Facebook for PR / Events as well as the viral nature of the mini feed is where it is at!(tags: Facebook)Why the Future of Online Advertising Is About IdentityRohit makes a great point from an individual standpoint but also from a corporate brand standpoint. The better the corporate identity(brand) the more likely they will have a strong community online(tags: Online advertising)The Four Tenets of the Community ManagerFor those of you who want to be a Community Manager - this is a must read - excellent blend of community+brand+communications(tags: Communities)Clearspring to Serve Widget s as AdsVery cool idea - using widgets as ads and providing the ad tracking - Google will come a knocking for this one!(tags: widget)7 Ideas For Social Media And BusinessPatrick Schaber does a great job looking at the softer side of Social Media - If you cant get a true ROI calculated you need to at least be thinking about these 7 ideas(tags: Soc...
More About: Marketing , Buzz , Week

Is ROI killing marketing?
2007-12-04 22:28:00
During a recent panel discussion I participated in at the Convergence 2007 event, I started to realize that ROI is dictating certain types of behavior by marketers. Looking at any marketing expense purely from an ROI perspective would lead you to NOT do certain types of things.For example, consider internal branding campaigns. With little to show other than happy employees, this initiative would fall to a second tier initiative since lead generation activities would normally be needed to calculate your ROI. As a second tier initiative it is fine. But who can afford to have that as a first tier initiative anymore if you are only judged on ROI?What about offline advertising? We have all seen the numbers lately showing how dollars are flowing from offline to online at a double digit pace. Is this not fueled by the continuing quest to get ROI?And what CMO would come in and do a 100% brand awareness play and expect to be able to keep his or her job at month 24? The average tenure of CMOs...
More About: Marketing , Killing